- Principal, CrisisR4
- Board Certified in
Emergency Crisis Response
Raymond Rife is a Licensed
Clinical Social Worker specializing in emergency
crisis readiness, response and recovery services.
Ray has worked in all phases of service delivery
during his 35 year career as a psychotherapist
and community mental health professional. His
interest in crisis response was born early as
an on-call responder in a crisis intervention
program for the severely mentally ill. As a
psychotherapist, he developed an interest in
the effect workplace issues have upon the individual
and how personal development affects the climate
of the workplace.
Since 1998, he has focused primary attention
on serving businesses and organizations impacted
by critical incidents in the workplace. He has
responded to workplace deaths, robberies and
downsizings in more than 50 organizations, many
of whom are routinely included on Fortune 100
lists. During 9/11 he was assigned to work in
New York City for five weeks, three of which
were at Ground Zero working with ancillary personnel
at the site.
Ray Rife is a Certified Expert in Acute Traumatic
Stress Management and a Board Certified in Emergency
Crisis Response. He has spoken to civic organizations
on emergency crisis preparedness and response,
and was invited to address the International
Convention of Connected International Meeting
Planners Association in Prague, Czech Republic
in November of 2006. His presentations are informative
and provocative. Ray gives keynotes and workshops
on emergency crisis preparedness and response
and responds to critical incidents domestically
Workshops, Presentations and Seminar Topics
StressBusters, Cracking your
Personal Stress Reaction Code
"StressBusters" is a one-hour
keynote, or two, three or six-hour seminar. The presentation
defines the factors that create stress in every day
living and presents an easy to understand model for
assessing personal stress reactions. In the seminar
format the program provides practical techniques for
recognizing and managing stress responses.
Overcoming Fear in the Face
A Keynote presentation on handling
fear when confronted with threats to personal safety.
Based on the effects of an armed robbery on personnel
of a bank branch office, the presentation reflects on
the skills victims used to encounter and overcome their
fears during and following the event.
When Your Co-Worker Dies:
Grieving While You Have a Business to Run
A client once said "In some ways
losing a relative is easier than losing a co-worker.
At least, when you lose a family member you can take
family leave and grieve in private. When you lose a
co-worker, you grieve your loss with co-workers, but
still need to focus on getting the job done. Work doesn't'
stop because someone has died." This seminar is
tailored for companies experiencing the loss of an employee,
manager or executive. It focuses on facilitating employee's
grief and capitalizing on strengths and lessons learned
from previous periods of stress and loss.
As an anesthesiologist in a tertiary
care center in Buffalo, NY, I encounter such scenes
as adrenaline overdrive and intensive anxiety reaction
from surgical patients on a daily basis. It never stops
to amaze me how a sympathetic ear, a consoling heart
and a sense of humor can add colors to an otherwise
darkened world. Your talk on "Overcoming Fear"
flashed new insights to my psyche and solidified the
fact that in order to subdue fear you need to know what
this clinical entity entails. . . . It was one of the
best I have observed on the field of vaporizing the
fear factor in human terms.
Ernesto Yu, MD
Buffalo Anesthesia Associates
The room fell into a reverent hush as Ray Rife,
speaking in the first person, effectively captured the
moment where he encouraged the woman to tell about her
part in this tragedy. Ray somehow recreated that very
special one-to-one moment for the entire audience where
it felt as if we were all actually listening to the
conversation between he and the woman who was being
debriefed. Ray's knowledge and expertise in this area
is extraordinary. His presentation was spellbinding.
I would encourage anyone interested in critical incident
stress debriefings to attend one of his presentations.
Tom Barrett, Staff Development Specialist
Crisis Intervention Specialist
Buffalo Psychiatric Center
is a list of organizations with whom Raymond Rife has
interviewed, consulted or trained:
BB & G, Bank
Bristol, Myers, Squibb
Crisis Care Network
Crisis Management International
Electronic Data Systems
Hartford Insurance Company
HealthNet Federal Governmental Services
Mellon Bank (Dreyfus Division)
Rohm & Haas
Standard & Poor's (Dow Jones Division)
Union Planter's Bank